Haya’s journey is one of continuous exploration, evolution and purpose.
With a background rooted in business, strategy, operations and an MBA from IE Madrid, Haya spent years building her corporate career. Yet, as she progressed professionally, a quiet yearning for deeper fulfillment began to surface—a desire to make an impact that extended beyond boardrooms and KPIs.
This inner calling led her into the transformative world of human potential and well-being. As the global conversation around mental health deepened, so did Haya’s commitment to being part of the solution.
Her journey wasn’t just professional—it became deeply personal. Along the way, she discovered a passion for adventure, not only in exploring the world but also in uncovering the vast terrain of her own potential.
To ground her purpose with expertise, Haya pursued a post-graduate degree in Art Therapy from Metàfora in Barcelona and completed ICF-accredited Ontological coaching training, including embodiment practices. These tools equipped her with a powerful, creative and somatic approach to growth—one that honors the whole human being.
Today, Haya is devoted to showing up as her most authentic self—living in alignment with the ethics and values she holds dear. Her story is more than a career pivot—it’s a testament to the power of rewriting our inner narratives and embracing the strength found in unconditional love, self-awareness, and courage.
It is not just a brand—it’s a way of life rooted in purpose, creativity, autonomy, intentionality and holistic growth. We embrace simplicity, nurture meaningful connections and craft profound experiences that inspire both personal and collective evolution. Through a unique coaching blend of the creative arts, embodiment, music and more, we guide, accompany and empower individuals towards deeper self-awareness and a clearer sense of purpose. Our approach encourages you to embrace ultimate freedom—freedom to explore your true self, to navigate life’s challenges with grace, and to live with authenticity, creativity and autonomy.
Our community embodies the spirit of Ubuntu, an African philosophy that highlights our interconnectedness and the importance of mutual respect: “I am because we are.” This belief in shared growth drives us to create safe, supportive spaces for meaningful conversations and personal transformation. We understand that as each of us grows, we contribute to the strength and well-being of the whole.

Embodying a philosophy that encourages continuous development and intellectual curiosity. Learning becomes a way of life, a path to growth and fulfillment.

Emphasizing the importance of showing up as our true selves, we promote self-awareness, honesty, and living in alignment with one’s ethics and North Star.

Always a deeper meaning here, focusing on creating a positive, sustainable and regenerative impact on both individuals and the world.

Harnessing the power of creative arts & embodiment to inspire personal growth, self-expression, creativity and emotional well-being.

The focus is on accumulating meaningful life experiences and memories rather than material possessions, guiding individuals to connect with the richness of life rather than the burden of consumption.

Every person is treated with respect and openness, fostering an environment free of judgment where everyone is encouraged to express themselves.

Trust is central to our practice, and all personal information shared is handled with the utmost confidentiality.

Embracing diverse perspectives, cultures, and backgrounds. We believe in the strength that diversity brings to personal and collective growth.

With a vision that transcends local boundaries, We aim to make a meaningful contribution on a global scale, driving change that echoes far and wide.
We are committed to advancing six of the United Nations Sustainable Development Goals (SDGs), ensuring that our work contributes to both individual and global progress:
Promoting lifelong learning and coaching, helping individuals unlock their full potential through creative arts, mindfulness and personalized growth journeys for children and adults alike.
Fostering gender equality by empowering women and girls with self-awareness, confidence and purpose through arts-based coaching and education, creating equal opportunities for all to live experiences for personal growth and transformation.
Addressing inequalities by providing access to coaching programs for transformative experiences for underprivileged communities, promoting inclusivity, personal growth and holistic well-being.
An advocate for ocean sustainability by raising awareness of marine conservation and encouraging responsible, regenerative practices in all our community projects and products.
Supporting environmental stewardship through sustainable practices, focusing on land preservation, reforestation and promoting the importance of biodiversity in our educational and creative arts products.
Through safe, inclusive spaces, we foster meaningful conversations and personal transformation, contributing to a more peaceful and just society.
Explore courses designed to help you reconnect with yourself, build new habits, and create meaningful change—at your own rhythm and from anywhere.